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Data driven AI personas in Marketing, or how to hallucinate in the right direction
Discover how to create marketing personas by grounding LLM outputs in census data, then test campaign ideas using a serverless LangChain workflow and Mesop UI.
The Challenge: Are your marketing campaigns rotting in the graveyard of failed ideas? Are you tired of throwing spaghetti at the wall and hoping something sticks? Fear not, brave marketers! We have tinkered to help you out.
I mean, when you think about it, LLMs hallucinate quite a bunch… and that’s not that different from people in a focus group after starting at your questionnaire for an hour and a half (at least based on personal experience). Is that the only similarities between humans and LLMs when it comes down to marketing ? I think not!
This quirky demo will do it’s best to showcase that grounding LLMs in a persona backed with actual data and then embracing the randomness of the output might be an interesting way of quickly testing out ideas before you bore real people with them!
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